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BML undertakes a wide variety of original research work,
particularly for companies with an interest in the book
business. As industry specialists, BML offers in-depth
knowledge of the book market and is ideally placed to
undertake cost-effective research programmes, whether
qualitative or quantitative. Examples of work undertaken
include:
- cover design and pricing research
- new product development
- evaluation of advertising and promotional campaigns
- brand awareness and image studies
- customer satisfaction surveys
BML also offers a rapid response research facility which is
used extensively by publishers, book retailers, wholesalers,
librarians, market analysts, financial consultants, government
bodies and the media --indeed anyone who requires information
and data for reports, presentations, speeches, articles or
general background to the book trade. There is a minimum
charge of £100 for supply of data. BML are happy to supply
quotations on jobs of any size and scope.
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