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Sizing the UK Book Market

1. Total UK Book Market Value

There is only one official, publicly available, source which estimates the total value of the UK book market at retail prices (i.e. taking into account sales of all types of books, through all sources). This is the Publishers Association (PA), which bases its estimates on data collected through an annual survey of its members. Responses are received from publishers accounting for c50% of estimated industry turnover, who show their home and export sales in broad categories. Year-on-year changes in sales recorded by the survey are applied to validated 1990 base figures in order to estimate total UK publishers' sales.

The data for UK publishers' home sales are then grossed up to retail price using average total gross margin figures (i.e. based on the difference between the price paid to the publisher and the final retail selling price, and where possible taking into account direct sales, discounting, etc).

These grossed-up figures represent estimates of the total UK book market, and the latest published figures from the PA show this at £3,176m in 1999 (Source: Book Trade Yearbook 2000, Publishers Association).

2. Value of the UK Consumer Book Market

The UK consumer book market can refer both to sales of what are defined by publishers as 'consumer books', and to purchases of books by consumers (i.e. the general public).

2.1. Consumer book sales

The PA split the total market (£3,176m in 1999) into three broad categories (consumer, school/ELT, academic/professional), based on grossing up to retail price publishers' sales in these categories, using average total gross margin figures for each.

The grossed-up figure for the consumer book category represents total UK sales of consumer books, which the PA showed to be £2,165m in 1999. (Source: Book Trade Yearbook 2000, Publishers Association).

Preliminary 2000 figures are available on the PA website www.publishers.org.uk, and these are summarised below:

Table 1 UK book sales at retail value

1998

1999

Consumer

2,080

2,165

School/ELT

220

239

Academic/professional

760

766

Total

3,060

3,170

Source: The Publishers Association


2.2 Consumer expenditure

Estimates of consumer expenditure on books in the UK - meaning purchases of books by the general public - come from the Office for National Statistics (ONS), and are based on the ONS's Family Expenditure Survey (FES). The FES involves interviews with a nationally representative sample of c7,000 UK households. Data on household expenditure of various products and services (including books) is collected by a mixture of diary completion and interview.

These data are used to compute quarterly, and then annual, consumer expenditure on books. The latest figures for 1998 are available from the Office of National Statistics in Consumer Trends, ONS, 1999.

It should be emphasised that consumer expenditure on books is not the same as sales of consumer books at retail prices. Consumer expenditure on books can include money spent on books categorised by publishers as 'school/ELT' and 'academic/professional', as well as 'consumer'. Books defined by publishers as being 'consumer', on the other hand, can be purchased by public and private institutions (libraries, schools, businesses, etc.), as well as by members of the public.

Data for the whole of 1999 has not yet been released by the ONS, but is expected in June 2000, following which it may be subject to some revision. For more information please contact the Office of National Statistics, or view their web site www@ons.gov.uk.

BML's own data drawn from its' Books and the Consumer survey, show that consumer spending grew to £2172m in 2003, a value growth of 8% over 2002. This was accompanied by a 5% increase in volume purchases.

Table 2 Consumer book market 2003

 

Volume

Value

 

m

% Change

£m

% Change

Adult

216

+5

1796

+5

Children's

71

+5

376

+26

Total

286

+5

2172

+8

Source: Books and the Consumer 2003, BML/TMS 2004



Table 1: Number of Book Titles Published by General Category and Binding, 1986 & 1997-2001
 
    1986 1997 1998 1999 2000 2001 '01/'86 '01/'99
                % age change %age change
Fiction paperback 2,719 5,624 6,106 6,463 6,864      
  other bindings 3,273 3,245 3,005 3,267 3,996      
  all bindings 5,992 8,869 9,111 9,730 10,860 13,076 +118 +20
School text books paperback 1,637 2,319 3,374 3,338 3,522      
  other bindings 191 703 722 625 1,118      
  all bindings 1,828 3,022 4,096 3,963 4,640 3,808 +108 -18
Children's paperback 1,853 4,564 4,766 5,263 5,817      
  other bindings 2,659 3,485 3,633 3,780 4,580      
  all bindings 4,512 8,049 8,399 9,043 10,397 10,784 139 -3
Sci./Tech./Med. paperback 2,183 9,419 9,768 11,524 8,800      
  other bindings 3,400 7,740 7,900 8,045 9,618      
  all bindings 5,583 17,159 17,668 19,569 18,418 17,397 +212 -6
Acad./prof. paperback 7,271 18,890 19,258 19,621 21,972      
  other bindings 8,487 14,834 14,913 15,824 20,992      
  all bindings 15,758 33,724 34,171 35,445 42,964 43,481 +176 +1
Non-fiction paperback 8,115 17,960 19,050 19,847 16,832      
  other bindings 6,297 9,694 10,430 11,147 12,304      
  all bindings 14,412 27,654 29,430 30,994 29,136 30,455 +111 +5
Total paperback 23,778 58,776 62,322 66,056 63,807      
  other bindings 24,307 39,701 40,603 42,688 52,608      
  all bindings 48,085 98,477 102,925 108,744 116,415 119,001 +147 +2
Source: J Whitaker & Sons, published in The Bookseller (various issues)