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This flagship survey is internationally recognised as the key monitor of
consumer book purchasing in Great Britain. Launched in 1989, Books and the
Consumer has now been developed to provide detailed continuous purchasing
information via a panel of 7,000 households.
Books and the Consumer provides:
- accurate and robust information on market sizes and segmentation by brand, price, retailer, genre and format
- coverage of the total consumer book market from all sources
- purchasing by and for both children and adults
- a detailed understanding and comparison of a company's performance and of their competitors
- an accurate reflection of changes taking place in the market and how individuals businesses are affected
- comprehensive profiles of consumers, including spending habits and loyalty
- the effects on consumers of discount offers, personal recommendations, advertising etc.
Subscribing companies receive twice yearly reports and specially tailored
analyses as required. BML offers quality client support to
maximise the value of the information for each individual subscriber. For more
information on subscription prices, see 'how to subscribe'.
BML holds an annual Conference to debrief subscribers every Spring, which is open
to non-subscribing delegates. For more details of the next Conference please email bml@bookmarketing.co.uk.
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