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BML organises and undertakes research work for companies on a syndicated basis, with costs and results shared by participants.

Projects include:
  • student expenditure on, and attitudes to, books
  • the effect of discount offers on consumers
  • the impact of retailers' Christmas catalogues
  • analysis of overseas consumer book markets

AuthorWatch:

Launched in Autumn 1999, AuthorWatch allows publishers to monitor the audience of key authors on a regular basis. Information provided includes demographics of those who have heard of, read, bought or who would read authors placed on the survey. Results are confidential to sponsoring companies. For full details of methodology, timing and costs please contact bml@bookmarketing.co.uk.

BML also undertakes audits of discrete sectors, with participating companies supplying unit and/or value figures to BML who process, analyse and report the results in complete confidence to participants.

Examples include:
  • weekly retail sales audit
  • books sold through schools
  • publisher department costs